![MSS Toolkit Multi-Sensory Sculpting](http://www.multisensorysculpting.com/wp-content/uploads/tools-300x300.jpg)
1. MSS-toolkit & sculpture
Participants explore the MSS-toolkit which contains materials that pre-activate different senses involved in the original brand experience. Subsequently, participants build a sculpture representing the meaning of a brand or of a particular experience.
![MSS - Multi-Sensory Sculpting - Projektives Interview](http://www.multisensorysculpting.com/wp-content/uploads/2014/06/frosch-300x300.jpg)
2. Projective interview
The sculpture serves as stimulus for a projective interview in which participants explain the meaning of single materials, the materials’ overall arrangement, and how the sculpture expresses the brand’s meanings.
![MSS - Multi-Sensory Sculpting - Datenanalyse](http://www.multisensorysculpting.com/wp-content/uploads/2014/06/mss-klein-300x300.jpg)
3. qualitative data analysis
Trained researchers analyze participants’ stories with a focus on verbal and non-verbal metaphors, identify key brand meanings and derive key insights and managerial implications.